Course Description

This course will guide you through the fundamentals of marketing your WOW 1 DAY PAINTING franchise. While there are many tactics to marketing your franchise, it is the sum of all of them that will allow you success. The course will guide you through each of our 4 marketing pillars: Digital, Own the Neighborhood, Referrals, and Trade Partners.

Marketing Director

Gabe Villablanca

Course curriculum

  • 1

    Marketing

    • Introduction

    • Purpose & Outcomes

    • Brand Video

    • Our Brand
  • 2

    The 4 Pillars of Marketing

    • Purpose of the 4 Pillars of Marketing

    • Pillar #1: Own the Neighborhood

    • Pillar #2: Digital

    • Pillar #3: Referrals

    • Pillar #4: Trade Partners
  • 3

    Planning

    • Marketing Budget

    • Business Plan: Marketing Tab

    • Business Plan: Lead Flow Tab
  • 4

    Tracking and Improving

    • The Marketing Scorecard

    • Marketing Scorecard
  • 5

    Quiz and Next Steps

    • Quiz

    • Next Steps

    • Course Feedback

    • Course Completion
  • 6

    Additional Reading: Marketing Resources

    • Sales & Marketing Playbook

    • Canvassing Guide

    • Marketing Material

    • The Creative Department